Problem:
Planned Parenthood of Greater New York (PPGNY) tasked our team with creating a set of wayfinding standards to implement its five new locations across each NYC borough.
Due to the sensitive nature of reproductive health services, the solution must be inclusive of a diverse set of patients and faculty and preserve confidentiality to reduce patient anxiety.
Solution:
The solution is a set of wayfinding standards than considers shared and unique conditions of each locations, incorporates culture-inclusive translation tailored to fit each community, and employs a room numbering strategy to maintain privacy.
PROCESS
Our site observation revealed the need to build a entry experience that is discreet, yet welcoming and reassuring. Our team developed Welcome Disk sign type that reads "Welcome" in the top 15 spoken-languages, specific to each location.
Based on a Language and Iconography Study, we implemented a room numbering system that avoids procedure names, supports flexible room use, and accommodates both English and non-English speakers, preserving confidentiality.
Our team worked with architects to embed halo lighting for zoning and orientation, incorporating brand colors for visual coherence. This system was successfully applied in Brooklyn in 2021, with the Bronx location following in 2022, and plans for further expansion.
