Problem:
O-p-e-n is a meditation studio dedicated to fostering human connection and holistic well-being through thoughtfully-curated in-person experiences. However, the digital iOS experience fails to align with the studio's immersive and calming in-studio vision. Foreign brand elements, inconsistent visuals, and disjointed user pathways create a confusing and frustrating experience, detracting from the intended sense of calm and connection.
Solution:
To align O-p-e-n’s digital iOS experience with its immersive in-studio brand vision, the solution involves a phased approach to evaluate, redesign, and test the app. By integrating insights from the in-person experience with a thorough heuristic evaluation of the digital platform, the goal is to create a seamless and calming user journey that mirrors the brand’s essence, prioritizing human connection and well-being.
PROCESS
Through a site visit to O-p-e-n’s studio, I analyzed user flows, emotional responses, and brand expressions to identify key elements that foster connection and calm. A heuristic evaluation of the iOS app revealed inconsistencies in branding, navigation, and visual design, disrupting the digital experience.
Prioritized improvements were identified through a cost-benefit analysis, and prototypes were developed to refine layouts. A/B testing validated the changes, ensuring alignment with the studio’s brand ethos and enhancing the app’s ability to support user well-being and connection.
